In this post we deal with a deeper understanding of Informational or Rational appeals along with some examples!
- Feature appeal- This is an accurate example of using the product features as a form of communication and engagement with the customer.
- Competitive Advantage appeal- Duracell has been known to produce ads showing a competitive advantage appeal over other batteries.
- Favourable Price appeal- To increase customers and sales in India McDonald's had made a series of ads depicting their "Happy Price Menu".
- News appeal- This is either an advertisement proclaiming the launch of a new product or a print ad in the format of a news. The following is a news appeal for Perk.
- Product/ Service Popularity appeal- Amway's popularity is emphasized as a hook for the customer.
This is another example of Product Popularity mixed with Informational appeal by The Guardian.
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