Striking a Chord- Emotional appeal

Hi again! Here's a new post on emotional appeals in advertising with examples. This is a very popular format of making advertisements in many products.

• Affection/ Love appeal- This ad of Saffola Life connects the love for our mothers with the need for the product using a compelling tag line of "Jis dil ne sabka khayal rakha hai, kaun rakhega us dil ka khayal?" The offering of free cholesterol checkup also moves towards societal advertising.

• Inspirational Appeal- This ad is of Thai Life Insurance and really makes a connect with the viewer. But the drawback is that the connection with the product offering is pretty low.

• Fear Appeal- This a social advertisement against speeding and sends across the message perfectly!

• Humor Appeal- John West Salmon has made an entertaining and funny advertisement to communicate its quality.

• Happiness, Joy, Excitement, Adventure- Coco-Cola has done a great emotional integration with this ad.

• Status/ Snob Appeal- These are ads based on social-based feelings where the customer connects with the brand as a part of an elite segment of society. The first is an advertisement by Tiffany & Co. showing various top celebrities as customers of this diamond brand. The second is a print ad of Starbucks.

• Sex Appeal- This is a common appeal used for products like deodorants, soaps, clothes, perfumes, leather, etc. The following is a subtle example but sex appeal can be used in a far more explicit way.